What are collective trade marks?

A group of traders may register a so-called collective trade mark for use by its members only. The purpose of such a trade mark is to show that a member of the association provides the goods or services associated with that specific association/organisation. The collective mark may often be used together with the individual company's trade mark. When a collective trade mark has been registered, the owner may allow use of the mark by any person who complies with the regulations relating to its registration. Geographical names or other indications of geographical origin may be registered as collective trade marks e.g. Stellenbosch Farmers Winery.

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